CD Skripsi

Analisis Nilai Tambah, Saluran Pemasaran Dan Sistem Manajemen Rantai Pasok (Supply Chain) Di Cv Gaharu Plaza Indonesia Pekanbaru

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ABSTRACT
CV Gaharu Plaza Indonesia is one of the few companies that processes agarwood in
the Riau province. Poor marketing systems causes the product to be unable to
compete in the market. As a producer of agarwood tea, the supply chain is what
determines the success or failure of agarwood tea products on the market. The
purpose of this research is to identify and analyse the supply chain management
system of agro-industry and efficient marketing channels at CV Gaharu Plaza
Indonesia. This research was observed using descriptive quantitative and qualitative
analysis methods. Qualitative descriptive analysis is used to analyse the mechanism
of supply chains. Descriptive quantitative is used for measuring added value and
marketing efficiency. Marketing efficiency can be determined by calculating
marketing margin, farmer’s share and marketing efficiency. The value added of the
actors are as follows: agarwood farmer (86%), CV Gaharu Plaza Indonesia (88%) and
distributor (25%). Agarwood tea’s marketing consists of 3 channels, channel 2 is the
efficient channel consisting of marketing margin IDR 7000, farmer’s share 65% and
marketing efficiency 8%.
Keywords: agarwood tea, supply chain, Hayami method, farmer’s share, marketing
efficiency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 03. 121 (0056)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian – Teknologi Pertanian., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 03. 121 (0056)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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