CD Skripsi

Strategi Komunikasi Dinas Kepemudaan Olahraga Dan Pariwisata Dalam Meningkatkan Kunjungan Desa Wisata Rantau Langsat Di Kecamatan Batang Gangsal Kabupaten Indragiri Hulu

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Indragiri Hulu Regency is one of the regencies that has natural potential
that can be used as a leading tourism destination. Rantau Langsat Village is one
of the areas in Indragiri Hulu Regency which has various forms of tourism in it.
This tourist destination is program as one of the ecotourism in Riau Province. Of
course, in carrying out this discourse, it is inseparable from the communication
strategy carried out by the Youth, Sports and Tourism Office. The purpose of this
study was to determine the strategy for selecting communicators, message
composition, media selection and target audience determination.
The method used is a qualitative research method. The research was
conducted at the Department of Youth, Sports and Tourism, Indragiri Hulu
Regency. Data collection techniques with interviews, observation and
documentation. There were 6 informants, namely 2 from the Youth, Sports and
Tourism Office of Indragiri Hulu Regency, 2 from the management of the Rantau
Salo tourism awareness group and 2 visitors. The data validity technique uses
triangulation and participation expansion.
The results of this study indicate that the communication strategy
carried out by the Youth, Sports and Tourism Office of Indragiri Hulu Regency in
attracting tourist visits to Rantau Langsat tourist destinations is to determine that
communicators have credibility and broad knowledge about Rantau Langsat
tourist destinations. informative and persuasive while in the media selection
strategy, the Youth Sports and Tourism Office uses social media Instagram and
Facebook and the output media of billboards and banners, then the strategy in
determining targets or audiences, the Youth Sports and Tourism Office does not
determine the criteria because Rantau Langsat Tourism can be visited both young
and old.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0071)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xi, 95 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0071)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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