CD Skripsi

Komunikasi Pariwisata Dinas Pariwisata Pemuda Dan Olahraga Kabupaten Tanah Datar Dalam Mengembangkan Brand Tanah Datar Authentic Minangkabau

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Tanah Datar Regency is one of the regencies in West Sumatra Province
with the capital city of Batusangkar. Tanah Datar Regency is one of the
developing areas and is known as Luhak Nan Tuo or the oldest area in the history
of Minangkabau culture. Tanah Datar Regency is one of the main tourism sectors
in West Sumatra Province because it has tours that have reached national and
international scales such as the Basa Pagaruyung Palace and Pacu Jawi. In
recent years, Tanah Datar Regency has echoed their tourism branding, namely
Tanah Datar Authentic Minangkabau, which is one step in advancing tourism in
the area. Therefore, the purpose of this study was to determine the process of
tourism communication in developing the Brand Tanah Datar Authentic
Minangkabau by the Department of Tourism, Youth and Sports, Tanah Datar
Regency.
This study uses qualitative research methods. Data collection techniques
used in this study are interviews, observation, and documentation, with 7 research
subjects. Technique of data analysis by reducing data, collecting data, presenting
data, drawing conclusions and evaluating using data validity checking
techniques, namely extension of participation and triangulation.
The results of this study indicate in developing Brand Tanah Datar
Authentic Minangkabau that the Source is the Tourism Sector, Departement
Tourism, Youth and Sport of Tanah Datar Regency because it has the ability and
credibility as well as the ability of the Brand Tanah Datar Authentic
Minangkabau. The messages used are persuasive and interesting informative. Use
of channels or media through social media, conventional media, online media and
events. The received in this case are primary audience, secondary audience and
tertiary audience.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0074)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xi, 92 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0074)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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