CD Skripsi

Pengaruh Pesan Dakwah Kaos Hemdag Terhadap Keputusan Pembelian Konsumen Pekanbaru

---

The rapid development of the economy requires entrepeneurs
to compete in creating creative innovations to attract public attention.
Likewise for the da’wah t-shirt business which seeks to design designs
using messages that are liked by various groups. The increasing
number of sales is influenced by messages of da’wah t-shirts that
continue to be updated dan upgraded significantly. This study aims to
determine ho much influence the message of preaching the hemdag tshirt
has on the purchasing decisions of Pekanbaru consumers. S-R
theory there is a special response to the message before deciding to
purchase goods.
This study uses an explanative quantitative method. Data
collection techniques in this study using a questionnaire. The
number of samples in this study were 200 people. Sampling using
probability sampling. To determine the effect of these two variables, the
researcher used simple linear regression. For processing the
questionnaire data, it was carried out with the SPSS 21 for windows
program.
The result of the study show that the influence of the preaching
message of the hemdag shirt with indicators of clear (message must be
concise), comprehensive (message cover the whole), concrite (message
is complete), on purchasing decisions with indicators of need
recognition, information search, evaluation alternatives, purchase
decisions, and post-purchase behavior. This can be seen from the
coefficient value in the study, namely 19,595 + 0,395X. The cofficient
Rsquere adalah sebesar 39,6% with a weak category, the rest is
influenced by other factors not examined in this study. The percentage
indicates that it H2 acceptedand H0 rejected.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 06.121 (0082)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

x, 84 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 06.121 (0082)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar