CD Skripsi

Pengaruh Kampanye #Pakesuarakamu Terhadap Sikap Politik Lingkungan Pada Followers Akun Instagram @Generasimelekpolitik

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There are various types of attitude change that can occur through
messages, one of which is environmental political attitudes. Where environmental
political attitudes can be defined as concern for understanding the complexity of
ownership of access, environmental policy making, control over resources and
their impact on sustainable environmental health. .
This study uses quantitative research methods. Data collection techniques
used are questionnaires and documentation. The method of distributing
questionnaires is done online using a google form. The population in this study
were all Instagram followers of @Generasi melekpolitik, using the Taro Yamane
formula, a sample of 388 respondents was obtained. After distributing the
questionnaire via google form, the researcher analyzed the data using SPSS for
windows version 25 application with simple linear regression analysis. Which is
the #pakesuarakamu campaign as the X variable and the political attitude of the
environment as the Y variable.
The results of this study indicate that the regression coefficient value in
this study is Y = 5.752 + 0.716 X. The constant number (a) is 5.752 and the
coefficient of the variable X is 0.716. the t-count of 21,346 is greater than the ttable
of 1.96. Based on the statistical calculations obtained, the hypothesis for this
study is that Ha there is a considerable influence between the #pakesuarakamu
(X) campaign on the political attitude of the followers of the Instagram account
@generationmelekpolitik(Y). The value of R = 0.736 which means the
#pakesuarakamu campaign variable has a relationship in the medium category
with the followers' environmental political attitude variable. Furthermore, the
value of the coefficient of determination R square is 0.541. This means that it can
be explained that the political attitude of the followers' environment by 54.1% is
influenced by the #pakesuarakamu campaign while the rest is influenced by other
variables not examined in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0086)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xiii, 92 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0086)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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