CD Skripsi

Strategi Promosi Wisata Pantai Solop Yang Dilakukan Dinas Kebudayaan Dan Pariwisata Kabupatenindragiri Hilir

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To improve the progress of a tourism object, the role of marketing is
needed. Tourism marketing is defined as an effort to facilitate tourism
transactions for different groups of people. The purpose of this study was to
determine the direct promotion strategy and indirect promotion strategy carried
out by the Department of Culture and Tourism in increasing tourist visits at Solop
Beach, Indragiri Hilir Regency.
The method in this research uses a qualitative approach. The research was
conducted at the Department of Culture and Tourism of Indragiri Hilir Regency.
The subjects in this study were 5 people, namely 1 head of the Department of
Culture and Tourism of Indragiri Hilir Regency and 1 head of business
development and tourism marketing in Indragiri Hilir Regency and 3 people /
visitors. Collecting data using documentation, observation and interviews. Data
analysis used descriptive quantitative.
The results of the study explain that the direct promotion carried out by
the Department of Culture and Tourism of Indragiri Hilir Regency in promoting
the tourist attraction of Solop Beach is still ineffective, due to the lack of national
and local activities or events that are able to introduce the natural beauty of
Solop Beach. Indirect promotion by the Culture and Tourism Office of Indragiri
Hilir Regency is also still not optimal in providing information about the
development of Solop Beach tourism, such as the availability of updated
information from both the official website and social media. The inhibiting factors
in the promotion of Solop Beach tourism in Indragiri Hilir Regency include the
lack of facilities and infrastructure, limited budget, remote tourist locations,
quality resources and lack of awareness for traveling.
Keywords: Promotion Strategy, Direct Promotion and

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0105)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

viii, 73 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0105)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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