ABSTRACT Communication behavior is an attitude or action that is in a person in obtaining the information he needs. Communication behavior can describe how smallholder businesses seek information about farming as a consideration in making decisions for their farming. Oil palm is the leading commodity in Riau Province, Siak Regency is the area with the ninth largest oil palm plantation area…
ABSTRACT Marketing activities of farmers' rubber products in Sentajo Raya District based on marketing strategies require increasing customer value in achieving superior marketing performance. The aims of this study were to 1) analyze the indirect effect of market strategy and marketing mix strategy on marketing performance through customer value on rubber farmers, 2) analyze the role of the me…
ABSTRACT People are becoming more selective in choosing food products to consume because there is awareness of the dangers of chemical substances. This causes the demand for organic food products to increase, one of which is organic chicken. However, the marketing of organic chicken products is still experiencing problems related to high prices. This study aims to describe the characteristics …
ABSTRACT Palm cooking oil is one of the basic needs for the people of Indonesia. In everyday life palm cooking oil is used for cooking such as, sauteing, and frying in small or large quantities. Because cooking oil can provide a more delicious flavor, delicious aroma, savory, and more attractive appearance than boiled or steamed food. In addition, cooking oil also makes food crispy, dry, and g…
ABSTRACT This study aims to determine the consumption pattern of the commodity nuts. The data comes from the Central Bureau of Statistics of Riau Province using the Socio-Economic Survey data in 2020. This study uses the Regression Unreleated Regression (SUR) method and the Almost Ideal Demand System (AIDS) model. The results showed that the higher the share of income, the share of expenditure …
ABSTRACT This study aims to determine the diversity of household consumption patterns of vegetables and fruits according to household income, number of household members, and education of housewives in Riau Province. This study was analyzed with an econometric approach using the Almost Ideal Demand System (AIDS) model and the Seemingly Unrelated Regression (SUR) method. The analysis is carried…
This study aims to determine the marketing channels,analyze costs, marketing margins, profit sharing of farmers and the level of efficiency of rubber marketing in Ridan Permai Village, Bangkinang District, Kampar regency. This study used the survey method. Samples in this study were taken by purposive sampling and snowball sampling. Data analysis using descriptive and qualitative analysis. The …
Indonesia is the largest nutmeg producing country globally, followed by Guatemala, India and Nepal. Indonesian nutmeg development is constrained by the low productivity and quality of nutmeg caused by inappropriate cultivation techniques. This study aims to analyze the response of supply and demand for Indonesian nutmeg in the international market. This research used the secondary data col…
ABSTRACT The objective of this study were to analyze the difference between the national cost and the cost of oil palm replanting and to determine the cost efficiency of replanting of independent smallholders in Sei Putih Village, Tapung District, Kampar Regency. This research was conducted in Sei Putih Village, Tapung District, Kampar Regency, Riau Province. The sampling method used in this r…
ABSTRACT This study aims to analyze the financial feasibility of farming and the sensitivity to increasing input prices, decreasing production quantities, and decreasing output prices of Mr. Agus' pineapple farming in Sungai Kayu Ara Village, Sungai Apit District, Siak Regency. The research method used is the case study method. The data used are primary data and secondary data. The informant i…
ABSTRACT When palm oil trees are old, this will cause its fruit production reduced, therefore replanting must be carried out to maintain productivity and availability of raw materials. The availability of this materials is needed because the government through the Indonesian Sustainable Palm Oil program wants to transform non-renewable materials into renewable resources. Rokan Hilir Regency is…
Batang Peranap sub-district is one of the largest rubber plantation centers in Indragiri Hulu Regency with rubber production up to 7,877 tons in 2018. Rubber produced in Batang Peranap sub-district is processed into processed rubber material (Bokar) in the form of lumps. Basically, the bokar produced by farmers is in a low quality, so the price of bokar is only around Rp6000/kg and it has even …
The number of non-performing loans of The Topsel Wanita Mandiri cooperative increased by 13% during the covid 19 pandemic. The higher non-performing loans will have an impact on the cooperative's financial performance. This study aims to identify the difficulty of borrowers paying loans during the covid-19 pandemic and analyze their impact on the financial performance of The Topsel Wanita Mandi…
Studying consumer attitudes was carried out to identify the attributes that influence consumers in consuming salai fish. Each consumer has a different assessment of attributes in determining consumer attitudes. These attributes will be valuable for relevant stakeholders in improving the marketing of salai fish. The purpose of this study was to analyze consumer perceptions of the consumption…
ABSTRACT The Central Bureau of Statistics of Riau Province recorded that the area of oil palm plantations in Riau province is 2,435,540 hectares, with a production of 6,641,338 tons/year. The size of the area of oil palm plantations and also the amount of production, is not directly proportional to the situation for independent oil palm farmers in Bangko Lestari Village, Bangko Pusako District…
ABSTRACT The majority of Indonesian people live from farming, one of which is rice. Communication between farmers both within groups and individuals within a group or with people outside the group is one of the determining factors in advancing the agricultural sector in Indonesia. This study aims to analyze the effectiveness of rice farmers' communication in groups and the effectiveness of int…
ABSTRACT Communication and information technology that is accessed using the intenet continues to increase in its designation. The impact of Pandemic Covid 19 makes online marketing solutions in meeting community needs. Not only industrial products, but foodstuffs are also sold online. On the other hand, foodstuffs, especially agriculture today in the community do not get more attention to buy…
ABSTRACT Intra-Industry Trade(IIT) is used as an analysis of the pattern of international trade (export-import) by a country with partner countries for products originating from the same industry. Initially, the IIT approach was used to analyze trade patterns that occurred between developed countries. However, nowadays IIT studies have expanded to include developing countries. Studies on patte…
ABSTRACT Intra-Industry Trade (IIT) occurs when a country trades (exports-imports) a product originating from the same industry. However, only a few studies have focused on Indonesia's intra-industrial trade with its trading partner countries. Research on Indonesia's intra-industrial trade is more focused on the manufacturing industry, while there are many types of industries traded in the glo…
ABSTRACT Oil palm is one of state crops that plays an important role to the welfare and the economy of Indonesia. Oil palm development provides benefits in the form of increased income for smallholders. Income from oil palm plantation which provide farmers needs become crucial for sustainability of farmers’ welfare. This study aims to identify factors that influence income of independent oil…