ABSTRACT This study aims to test and determine the effect of product innovation and product quality on competitive advantage at Meatnight Steak Pekanbaru. The population of this study includes all consumers of Meatnight Steak Pekanbaru. Sampling in this study used a purposive sampling technique, namely taking a number of samples that represent the variations or characteristics that exist i…
ABSTRACT This research aims to analyze the influence of Motivation and Achievement on the Career of Movers Teachers in Pematangsiantar City. This research was conducted at the North Sumatra Provincial Education Office and the Pematangsiantar City Education Office. The population in this study was the 4th batch of Movers Teachers in Pematangsiantar City, totaling 80 Movers Teachers. The sam…
ABSTRACT This study aims to determine the effect of facility availability, evaluation, and job satisfaction on teacher performance in teachers of SMK NEGERI 5 Pekanbaru. The population of this study is the total number of teachers from SMK Negeri 5 Pekanbaru which amounted to 103 teachers with a research sample consisting of 99 civil servant teachers at SMKN 5 Pekanbaru. The data collectio…
ABSTRACT This research was conducted at PT. Perkebunan Nusantara (PTPN) IV Regional III Kebun Sei Galuh which is located in Pantai Cermin Village, Tapung District, Kampar Regency, Riau. The aim of this research is to find out how training, workload and work environment influence the performance of divisional employees at PT. Perkebunan Nusantara (PTPN) IV Regional III Kebun Sei Galuh. Thi…
ABSTRACT International trade is very important to encourage national economic growth and foster cooperation between countries in the 21st century. However, a trade deficit can pose significant economic challenges, such as the US-China trade war. The US-China trade war has created geopolitical tensions, with the US imposing tariffs on China and the US imposing tariffs on China. This further…
ABSTRACT This research investigates factors influencing impulsive buying during TikTok livestream shopping, using the Stimulus-Organism-Response (SOR) model. The study aims to identify how demands, convenience, interactivity, and playfulness during livestreams affect consumer enjoyment and impulsive buying behavior. This research is novel in its focus on livestream shopping behavior in a S…
ABSTRACT This study aims to determine the effect of Exchange Rate, Earning Per Share (EPS), Debt to Equity Ratio (DER), and Intellectual Capital on Stock Prices in the Technology Sector listed on the Indonesia Stock Exchange in 2019-2023. The sample in this study used purposive sampling technique which amounted to 20 technology companies on the IDX. Secondary data obtained by documentation met…
ABSTRACT This study aims to analyze the influence of information technology capability and knowledge management on competitive advantage, with innovation as an intervening variable in traditional Riau food SMEs in Pekanbaru City. The analytical method used is Structural Equation Modelling (SEM) with a Partial Least Square (PLS) approach, processed using SmartPLS software version 4.1.0.9. …
ABSTRACT The purpose of this research is to analyze the influence of profitability, liquidity, and growth opportunity on capital structure. Data for these variables were obtained from the financial statements of coal subsector mining companies listed on the Indonesia Stock Exchange for the 2018-2023 period. The sampling technique used was purposive sampling, resulting in a total of 22 companie…
ABSTRACT This study aims to determine the effect of adaptive capabilities and information technology capabilities on business performance through innovation as an intervening variable in Riau specialty food MSMEs in Pekanbaru. The population in this study were typical Riau food MSMEs in Pekanbaru. The sampling technique used in this research is snowball sampling, namely the data collection tec…
ABSTRACT This research was conducted with the aim of finding out the influence of consumer perception and advertising on purchase intentions through consumer trust in Sociolla e-commerce in Pekanbaru City. The population in this research is the entire community in Pekanbaru City who are aware of Sociolla e-Commerce. Sampling in this study was carried out using a non-probability sampling techni…
ABSTRACT Human resources in a company cannot be separated. The success of a company depends on the unity of people who have the same goal, namely to make the company progress and develop and gain profits. When this goal is achieved, the hope of these human resources is to receive commensurate rewards for their contributions. Employee performance is the level of effectiveness and efficiency…
ABSTRACT This study aims to analyze the effect of supervision, work discipline, and training on the performance of security personnel of PT. Adonara Bakti Bangsa in the Project Central Pertamina Hulu Rokan, Rokan working area. This research employs a quantitative approach, with a population of 839 security personnel and a sample of 271 respondents selected using a simple random sampling me…
ABSTRACT This study aims to determine and analyze the effect of Integrated Marketing Communication (IMC) on Purchase Decision on Culture Product at Viera Oleh - Oleh Pekanbaru City. The approach used in this research is quantitative using the SEM-PLS model and SmartPls 4.0 software as a tool for this research. Data was obtained through distributing questionnaires to 125 respondents. The re…
ABSTRACT This study aims to analyze the influence of personality, entrepreneurial knowledge, and family environment on the entrepreneurial interest of Management students of the Class of 2022, Faculty of Economics and Business, University of Riau. This study used a quantitative approach with 276 students as the population and 105 students as respondents, which were selected using Non-Proba…
ABSTRACT This study aims to find out and analyze how the Influence of Digital Marketing on Purchase Decion on Culture Products in Viera Oleh-Oleh of Pekanbaru City. This study used 112 respondents as samples taken from the purposive sampling technique. The approach used in this study is quantitative by using the Partial Least Square model and SmartPls 4.0 software as tools for this researc…
ABSTRACT This study investigates the impact of brand elements on purchase decision and examines how these elements influence decisions through brand association, specifically for Ketan Talam Durian at Viera Oleh-Oleh Pekanbaru. Utilizing a quantitative descriptive approach, primary data was gathered from a questionnaire distributed to 115 respondents, and the analysis was conducted using P…
ABSTRACT This research aims to see the influence of work discipline, motivation and work climate on teacher performance at SMK Negeri 4 Pekanbaru. The population in this study were all civil servant teachers at SMK Negeri 4 Pekanbaru. The sampling technique used is saturated sampling, which is a sampling technique if all members of the population are used as samples. The sample used was 46…
ABSTRACT This research aims to determine 1) the influence of competence on the performance of MSME actors in the service sector in Dumai City, 2) the influence of competence on the motivation of MSME actors in the service sector in Dumai City, 3) the influence of motivation on the performance of MSME actors in service sector in Dumai City, 4) the influence of competence on performance with…
ABSTRACT This study aims to determine the effect of environmental performance, environmental costs and business risk on firm value. This research is a quantitative research. The population in this study included all food and beverage subsector companies. The sample in this study amounted to 24 companies. The sampling method used is purposive sampling. Hypothesis testing using multiple regressi…