Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Sayuran Hidropon…

ABSTRACT Purchasing decisions made by consumers cannot be separated from the factors that influence and motivate consumers to make purchases. Research on consumer behavior in purchasing hydroponic vegetable products is important for marketing and product development. This research aims to determine consumer characteristics, analyze the influence of product, price, promotion, location and s…