Abstract Pandan Beach is a tourist destination that is visited by many tourists in Central Tapanuli Regency. The number of tourists in 2018 was 184,355, in 2019 it decreased to 114,925, in 2020 it also decreased to 90,240, in 2021 it increased to 123,905 and in 2022 there were only 63,191 tourists. This research was conducted at Pandan Beach, Central Tapanuli Regency, North Sumatra Province in…