Pengaruh Word Of Mouth Communication Terhadap Brand Image Iphone Pada Mahasis…

This research starts on the behavioristik learning theory, This theory assumes that human behavior is a process of learning. This means, if a response given by a person to a stimulus is true and he knew it, then our satisfaction will be achieved and the Association strengthened. In this research word of mouth communication looking at how a recipient of word of mouth communication of influence c…