Pengaruh Brand Image Dan Kualitas Produk Terhadap Minat Beli Ulang Mixue

The aim of this study was to determine the effect of brand image and product quality on Mixue's repurchase intention. The research population is all Mixue consumers whose numbers are unknown. The research sample was 100 respondents. The sampling technique used purposive sampling with sample criteria at least 3 times making a purchase. Data was obtained by distributing questionnaires directly an…