“Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Melalui…

ABSTRACT This study aims to determine how much influence Service Quality and Price have on customer loyalty through purchasing decisions at JN Coffe Bangkinang. The population in this study is all consumers who have shopped at JN Coffe in Bangkinang City. This study used 110 respondents with Non-Probability Sampling technique with Purposive Sampling method. The analysis method in this study us…