Menentukan Preferensi Pelanggan Dalam Memilih Marketplace Menggunakan Metode …

Online shopping transactions in Indonesia has grown over the last ten years by 17% and the total number of e-commerce businesses has reached 26.2 million units. The growth of e-commerce creates competition so that it requires companies to maintain their existence by understanding consumer psychology, namely perceptions, motivations, and attitudes that drive buying decisions. This study aims…