Pengaruh Citra Perusahaan Dan Harga Terhadap Kepuasan Dan Loyalitas Pelanggan…

This study aims to examine the influence of corporate image and price on customer satisfaction and loyalty in the shipping services of PCP Express (Pekanbaru). The research includes four variables: the independent variables of Corporate Image and Price, the intervening variable of Customer Satisfaction, and the dependent variable of Customer Loyalty. Using purposive sampling technique to determ…