Strategi Perusahaan Asuransi Prudential Dalam Meningkatkan Nasabah Dan Minat …

This research aims to determine the strategy of Prudential Insurence company to increase customer and gain muslim people’s interest on insurence in Indonesia. That is why Prudential Insurence company has strategy to launch sharia insurence product and it is called Prudential Unit Link Sharia Account and also increasing the ability of agents as negotiator for marketing the sharia product. Prud…