CD Skripsi

Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Melalui Positive Emotion Pada Konsumen H&M Di Kota Pekanbaru

---

ABSTRACT
This study aims to analyze the effect of Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying through Positive Emotions on H&M consumers in Pekanbaru. The data collection technique in this research is literature study and questionnaires. The population in this study were H&M consumers in Pekanbaru. The number of samples taken in this study were 384 samples. The sampling method used in this study is non-probability sampling using the accidental sampling technique. The data processed using the SEM-PLS method with SmartPLS 3.0 software. The results of this study indicate that Hedonic Shopping Motivation has an effect on Positive Emotion, Shopping Lifestyle has an effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Hedonic Shopping Motivation has no effect on Impulse Buying, Shopping Lifestyle has an effect on Impulse Buying, Hedonic Shopping Motivation affects Impulse Buying through Positive Emotion, and Shopping Lifestyle affects Impulse Buying through Positive Emotion.
Keywords: Hedonic Shopping Motivation, Shopping Lifestyle, Positive Emotion, Impulse Buying.
v

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1802112922

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1802112922

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar