CD Skripsi

Peranan Program Acara Morning Club Dalam Membentuk Sikap Positif Audiens Terhadap Radio Aditya FM Pekanbaru

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Aditya radio 87.6 FM Pekanbaru was one of the biggest radio stations in Pekanbaru, with the number of radio stations that was met in Pekanbaru then will cause the competition among these radio stations. Saw this phenomenon then Aditya Radio 87.6 FM tried to seize his listeners, one of his methods by making the supreme agenda program, and one of the agenda programs supreme in Aditya FM Radio was the Morning Club Program event. The aim of this research was to know the role of the agenda program of “Morning Club” through the intensity and his agenda method of presentation in forming the positive attitude audience against the Adtya Radio company 87.6 FM, as well as how the effect of the Morning Club program event could form the positive attitude audience against Aditya Radio 87.6 FM. In this research the writer carried out his research in PT. Radio Aditya Geminastiti that was located in. Diponegoro street No. 53 Pekanbaru. This research used the Quantitative method descriptive, technically the data collection through the poll, the interview and observation. Technically the taking of the sample purposive sampling, this research population was radio listeners of Aditya FM Pekanbaru that aged between 20 and 35 years old and listened to the Morning Club agenda program. The numbers of samples that filled the characteristics of this research during April 2008 or while 22 broadcast days were as many as 44 respondents. By using the technique of the data collection as follows: 1. data codings, 2. put the data to the code sheets (coding sheet), 3. made the frequency table, 4. The editing of the data (Editing) and 5. Analyzing the data used the cross table analysis. Results of this research showed that most respondents (65,91%) stated the Morning Club Program show was seen from the intensity point of view of the program and the method of presentation the agenda could increase knowledge and formed the action as well as their behavior that supported the company that is taking the form of the behavior and the public's action that were positive to Aditya FM. Serta Radio gave the effect took the form of the height of the level of the activity audience in participating and the willingness asked the other person to take part in listening to the Morning Club Program Event

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.109 (0068)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2009

Deskripsi Fisik

xiii, 96 hlm.:ilus.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.109 (0068)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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