CD Skripsi

Margin Pemasaran Ikan Teri Nasi (Stolephorus Commersonii) Di Kelurahan Sei Berombang Kecamatan Panai Hilir Kabupaten Labuhanbatu Provinsi Sumatera Utara

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The research aims to find out which marketing channels, margin and receipt obtained marketing agency anchovy rice. Based on the results of the study, there are two kinds of marketing channels first from manufacturers to dealers, collectors and then to retailers Rantauprapat and consumers of Rantauprapat. While the second from manufacturers to dealers, collectors and wholesalers to Tanjung Balai Asahan, then consumers Medan, Jakarta and Malaysia. The cost of marketing issued by the institute of marketing consisting of the manufacturer 1 as much as Rp. 3.322/kg by the reception of Rp. 46.678/kg, producers 2 as much as Rp. 3.373/kg by the reception of Rp. 46.627/kg, intermediary traders 1 as much as Rp. 3.281/kg by the reception of Rp. 48.743/kg, intermediary traders 2 as much as Rp. 3.297/kg by the reception of Rp. 48.808/kg, the large Medan to the areas of destination market as much as Rp. 2.373/kg by the reception of Rp. 19.627/kg, Jakarta for Rp.2.919/kg by the reception of Rp. 27.081/kg, Malaysia as much as Rp. 5.524/kg by the reception of Rp. 34.476/kg, traders a retailer 1 as much as Rp. 4.136/kg by the reception of Rp. 17.864/kg and traders a retailer 2 as much as Rp. 4.307/kg with revenue Rp. 17.693/kg. The value of marketing margins on the level of middle-men namely 16,67%, on a level traders a retailer namely 39,02%. Meanwhile, the value of marketing margins on the level of the large to the areas of destination market Medan namely 39,02%, Jakarta is 44,44% and Malaysia namely 50,00%. Keywords : Marketing Channel, Marketing Margin, Anchovies rice

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 115 (0039)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2015

Deskripsi Fisik

xix, 81 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 115 (0039)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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