CD Skripsi

Pelaksanaan Bauran Promosi Paket Wisata Di Pt. Urbanitas Tour And Travel Pekanbaru Riau

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Promotion is one important part of the marketing mix, with the promotion of the customer or prospective buyers can find information about a company's products. The tool for promotional activities is called promotional mix. The purpose of this study is to defermine how the implementation mix promotion package at PT. Urbanity Tour and Travel Pekanbaru Riau.The study was used qualitative metode with discriptif approach to describe the real condition by collecting the information data in the field. The informan keys in the study were 1 chief excecutive officer and 3 other employees at PT. Urbanity Tour and Travel Pekanbaru Riau. The technique collecting the data in the study used interview, vation and documentation. Based on the result of the study, it is determined that mix promotion conducted in PT. Urbanity Tour and Travel Pekanbaru Riau are advertising via printed media such as newspaper and banner, website media, Personel selling Comonication directly with certain customers, Sales Promotion by giving kickers, Public relation sponsore some events, words of mouth consumers to consumers, Direct marketing using direct contacts, telephones and emails.
Key Words :Promotion mix, Tour Package, Travel

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.117 (0018)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Usaha Perjalanan Wisata., 2017

Deskripsi Fisik

ix, 67 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.117 (0018)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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