CD Skripsi

Strategi Persaingan Usaha Industri Karoseri Bak Truk Di Kota Pekanbaru

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this study aims to determine the business competition of truck body car industry in Pekanbaru city. The data used in this study are primary data and secondary data. primary data is sourced from questionnaires based on Five Porter Power Models and secondary data used is car body industry in 2018 sourced from Deparment of industry and commerce Pekanbaru city. This study was analyzed with five porter power models and showed that competitor variables in car body industry have a quite high level competition, it’s namely the emergence of many informal car body industries. In newcomers variable in 2 years ago there are 6 informal car body industries. In bargaining power of suppliers, car body entrepreneur in pekanbaru city using raw materials from local suppliers. In bargaining power of consumers, the car body industries in pekanbaru city produces an average 5 to 6 trucks on a week. Substitution variable from car body industry is informal car body industry, in Pekanbaru City there are 6 car body informal industry.
Keywords : competition strategy, car body industry, five porter power models.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 120 (0009)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Ilmu Ekonomi., 2020

Deskripsi Fisik

v, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 120 (0009)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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