CD Skripsi

Strategi Pengembangan Industri Olahan Nanas Di Kecamatan Tambang Kabupaten Kampar

---

This study aims to know strategy of the development of pineapple processing industry in Tambang Districts Kampar Regency .
In this study, the total population of the study was all of the pineapple processing industry business operators in Tambang Districts Kampar Regency, namely 12 businesses. The sample was taken in this study using the census method because the total population was less than 100 so that the entire population was sampled. The analytical method used is quantitative descriptive. Measurements made in this study are by using a questionnaire, the existing data is processed and analyzed using data tabulation, while to analyze it is to use SWOT analysis tools.
Based on the research results it is known that the results of the IE matrix analysis compiled by plotting the total score of the IFAS and EFAS matrices, Based on the results of the matrix analysis it is known that the main strength for the pineapple processing industry is the ease in obtaining raw materials. The weight and average rating of internal factors has the highest average weighting and rating. The Weakness is the lack of product innovation. This means that respondents consider this factor to be the most important weakness compared to other weaknesses. The main opportunity for the pineapple processing industry in Tambang District,Kampar Regency is theease of the internet as a promotional media. While the treat of new products that appear more modern. This means that respondent consider this factor to be most important threat compared to other threat indicators. Based on the IE Matrix is in the S-O strategy column, it is because the meeting between IFAS and EFAS is on opportunities and strengths.
Keywords: Pineapple Processing Industry Development Strategy, SWOT Analysis.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

02 01. 119 (0257)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

xiv, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

02 01. 119 (0257)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar