CD Skripsi

Faktor Yang Mempengaruhi Minat Konsumen Dalam Membeli Produk Sepatu Olahraga Ortuseight Di Kota Pekanbaru

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This study aims to determine the factors that influence consumer interest
in buying ortuseight sports shoes products in Pekanbaru City. The population in
this study included consumers of orthuseight sports shoes in Pekanbaru City.
Primary data were collected using a questionnaire as an instrument to
prove the results of the study. To test the hypothesis in this study, multiple linear
regression analysis was used with the SPSS program. The sampling technique
chosen was purposive sampling method and the sample in this study amounted to
80 people.
The results showed that: 1) there was a positive and significant effect of
promotion on the interest in buying ortuseight sports shoe products in Pekanbaru
City, 2) there was a positive and significant effect of price on the interest in
buying ortuseight sports shoe products in Pekanbaru City, 3) there was a
significant influence positive and significant products on the interest in buying
ortuseight sports shoe products in Pekanbaru City, 4) there is a positive and
significant effect simultaneously promotion, price and products on interest in
buying ortuseight sports shoe products in Pekanbaru City.
Keywords: Promotion, Price, Product and Purchase Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 121 (0102)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 121 (0102)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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