CD Skripsi

Pengaruh Nilai Pelanggan Dan Citra Merek Terhadap Kepuasan Pelanggan Melalui Kepercayaan Sebagai Variabel Intervening Pada Pengguna Gojek Di Kota Pekanbaru

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Abstract
Technological developments provide many breakthroughs and
conveniences in various elements and aspects of life. One of the companies that
take advantage of the development of internet technology is Gojek. Gojek has now
grown into a leading mobile on demand platform and application by providing a
complete range of services ranging from transportation, logistics, payments, food
delivery services, and various other on-demand services. The purpose of this
study is to explain how the influence of customer value and image on customers
through trust as an intervention variable for Gojek users in Pekanbaru City. This
study uses a quantitative approach. The sample in this study was 240 Gojek users
in Pekanbaru City with the condition that they had made transactions using the
ordering service through Gojek. Sampling using non-probability sampling method
and purposive sampling technique. The research instrument used a questionnaire
and analysis using Warp-PLS 6.0. The results of this study indicate that the
variable customer value, brand image has a significant influence on customers
through trust as the intervention variable.
Keywords:Customer Value, Brand Image, Trust, and Customer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 121 (0121)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 121 (0121)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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