CD Skripsi
Konstruksi Makna Pesan Dakwah Ustadz Zulkifli Dalam Channel Youtube Uzma Media Tv Pada Komunitas Musaz Di Kota Pekanbaru
Da'wah is an effort and activity both in the form of words and deeds,
which contains an invitation or an appeal to others to know, appreciate, and
practice the teachings of Islam in everyday life, to achieve happiness in this world
and in the hereafter. Da'wah activities at this time, can not only be done
conventionally, but can be done through various media. Not only through print
and electronic media, but preaching can now be done on the internet. One of them
is through social media such as YouTube. The message of da'wah delivered
through the UZMA Media Tv YouTube channel is an alternative to seek
knowledge about the Science of the End Times. This study aims to determine the
motives, meaning of da'wah messages and the communication experiences of
members of the Musaz community in Pekanbaru City.
This study uses a qualitative research method with a phenomenological
approach. The subjects of this study consisted of five members of the Musaz
community of Pekanbaru City who were selected using a purposive technique.
Data was collected through in-depth interviews, observation and documentation.
Data analysis techniques in this study include data reduction, data presentation,
and conclusion drawing. To carry out data validity, participation extension and
triangulation.
The results showed that the motives of the Musaz community members
chose to interpret the message of Ustadz Zulkifli's da'wah on the UZMA Media Tv
YouTube channel divided into two motives, namely the motive in the past, namely
the lack of knowledge of the end times and the intention to emigrate, while the
motive in the future is istiqomah. and emigrate. The meaning of Ustadz Zulkifli's
da'wah message for members of the Musaz community is as an alternative to meet
the needs of end-time knowledge, and as spiritual intake. The communication
experience of Musaz community members after interpreting Ustadz Zulkifli's
preaching message resulted in a pleasant communication experience, namely,
being able to strengthen ukhuwah and support, while the communication
experience was unpleasant based on their interactions with community members,
friends, and family, namely being accused of joining a deviant sect, dissatisfied
with study material, and difficulty in dividing the time
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