CD Skripsi

“Pengaruh Inovasi Produk, Lokasi Dan Service Quality Terhadap Keunggulan Bersaing Coffeeshop Senusa Di Jalan Bangau Sakti”

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ABSTRACT
This research was conducted at Senusa Coffee Shop Jalan Bangau Sakti
Pekanbru. This research aims to determine the influence of product innovation,
location and service quality on competitive advantage at Senusa Coffee Shop Jalan
Bangau Sakt. The population in this research is all consumers at the Senusa Coffee
Shop on Jalan Bangau Sakti. This research sample used the accidental sampling
method with a sample of 385 consumers.
The research variables studied are product innovation, location and service
quality as independent variables. And competitive advantage as the dependent
variable. This research adopts the Structural Equation Modeling-Partial Least
Square (SEM-PLS) analysis method.
The results of this research show that product innovation has a significant
positive effect on competitive advantage, location has a significant positive effect
on competitive advantage and service quality has a significant positive effect on
competitive advantage at Senusa Coffee Shop Jalan Bangau Sakti. The magnitude
of the influence between the variables product innovation, location and service
quality is proven by the R Square value of 81.1%.
Keyword: Product Innovaation, Location, Service Quality And Competitive
Advantage

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002112157

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002112157

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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