Pengaruh Keluarga Dan Kelompok Referensi Terhadap Keputusan Konsumen Membeli …

This research is conducted to test the influences of family and reference group which are contained of Friendship, Working, Purchase, Consumer-action, and Web Group towards purchase intention of Garnier Men cosmetics in Pekanbaru. Samples of this research are Garnier Men’s consumer from both teenagers and men in Pekanbaru. Samples are chosen by using some sort of method and it were both only …