Analisis Kepuasan Konsumen Dalam Pembelian Roti (Kasus Pada Konsumen Makacha …

ABSTRACT This study aims to identify the general characteristics of consumers, to analyze the level of Customer Satisfaction, and to analyze the level of Importance And Performance of the attributes that must be improved and maintained to meet consumer satisfaction in purchasing Makacha Bakery bread products in Pekanbaru City. This research was conducted at Makacha Bakery, Pekanbaru using a su…