CD Skripsi

Pengaruh Lifestyle Dan Reference Group Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Kepuasan Konsumen Pada Generasi Z Pengguna Iphone Di Kota Pekanbaru

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ABSTRACT
Along with people's needs in the use of smartphones which is increasing,
making people's buying interest in smartphones is increasing, this is due to the
impact of the era of globalization which has brought many changes in human life,
especially in the field of technology. This change helps humans a lot in doing things
effectively and efficiently. Smartphones are mobile phones that have high-level
capabilities and have functions similar to computers. Some people think of a
smartphone as a phone that has advanced features and works using the entire
operating system software that provides a standard and basic relationship for
application developers.
Therefore, this study will discuss the influence of lifestyle and reference
group on purchasing decisions and their impact on consumer satisfaction in
generation z iPhone users in the city of Pekanbaru. The number of respondents in
this study were 126 people with the sampling method using the Non Probability
Sampling technique by means of Purposive Sampling. The analytical method used
in this research is SEM-PLS.
The results obtained are Lifestyle variables have a positive influence on
iPhone purchasing decisions in Generation Z in Pekanbaru City. Then the
Reference Group variable has a positive influence on the iPhone purchase decision
variable in Generation Z in Pekanbaru City. Then the purchase decision variable
has a positive influence on the iPhone Consumer Satisfaction variable in
Generation Z in Pekanbaru City. Then the Lifestyle variable has a positive
influence on the Consumer Satisfaction variable through the iPhone purchase
decision variable in Generation Z in Pekanbaru City. Then the Reference Group
variable has a positive influence on the Consumer Satisfaction variable through the
iPhone purchase decision variable in Generation Z in Pekanbaru City.
Keywords: lifestyle, reference group, purchasing decisions, consumer satisfaction,
Respondents, Significant

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1602114329

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1602114329

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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