CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen (Studi Pada Star Foto Photography Pekanbaru)

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Eko Bastian1 Lie Othman2
E-mail: [email protected] [email protected]
Business Administration Study Program, Department of Administration Science Faculty of Social Science and Political Science. Riau University. Pekanbaru.
Campus Bina Widya H. R. Soebrantas Road, KM 12.5 Simpang Baru
Pekanbaru 28293 Telp/Fax 0761-63277
ABSTRACT
The research was conducted at Star Foto Photography Pekanbaru, which is located on Jl. Garuda Sakti Km. 1, Pekanbaru, Riau in accordance with (copy of deed number 02. To determine the effect of service quality and pricing on customer satisfaction partially and simultaneously. This study used a quantitative descriptive analysis method with the SPSS 26 program. The population in this study were all consumers Star Photo Photography Pekanbaru in 2020 as well as a sample of 100 respondents from this study who were determined using the non-probability sampling technique with the accidental sampling technique which was then formulated using the slovin formula.Data analysis used validity tests, reliability tests, simple linear analysis, multiple linear analysis, determination analysis and hypothesis testing with the t test and F test. The results of this study show the results of service quality and price affect consumer satisfaction, namely service quality affects customer satisfaction Then based on the F test, service quality and determination prices affect consumer satisfaction simultaneously.
Keywords: Service Quality, Pricing, Consumer Satisfaction
THE EFFECT OF SERVICE QUALITY AND PRICING ON CONSUMER SATISFACTION AT STAR PHOTOGRAFY PEKANBARU

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1701114251

Penerbit

Pekanbaru : Universitas Riau - FSIP - ADMINISTRASI BISNIS., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1701114251

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

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