CD Skripsi

The Influence Of Price And Promotion Toward Repurchase Intention Of Maximbike Customers In Pekanbaru City With Customer Satisfaction As An Intervening Variable

---

ABSTRACT
This study aims to determine the effect of price and promotion on repurchasing intention at MaximBike, as well as the role of customer satisfaction in moderating this effect. The population of this research is MaximBike users in Pekanbaru City. The research method used is descriptive quantitative. Primary data was collected through online surveys and analyzed using SEM-PLS. The number of samples taken was 114 people in Pekanbaru City. The sampling technique used in this study was a non-probability sampling technique with a purposive sampling technique. The results showed that: 1) the price variable has a positive and significant effect on the customer satisfaction variable, 2) There is a positive and significant effect between the promotion variable and the customer satisfaction variable, 3) There is a positive and significant effect between the price variable and the repurchase intention, 4 ) There is a positive and significant influence between the promotion variable and the repurchase intention variable, 5) the satisfaction variable has a positive and significant effect on the repurchase intention variable, 6) There is a positive and significant influence between the price variable on the repurchase intention variable through customer satisfaction.
Keywords: Price, Promotion, Customer Satisfaction, Repurchase Intention.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

18021124845

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

18021124845

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar