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Analisis Program Corporate Social Responsibility (CSR) April Gruop Untuk Pengembangan Umkm Dalam Peningkatan Perekonomian Masyarakat Di Kabupaten Pelalawan

This study aims to analyze the pattern of SME development through APRIL
Group's corporate social responsibility (CSR) program in Pelalawan Regency and
analyze the effect of APRIL Group's corporate social responsibility (CSR) program on
the economic conditions of the community in Pelalawan Regency. The data used is
primary data where data is obtained directly from MSME partners through
questionnaires and interviews where the sample used in this study was 20 respondents.
The research was analyzed using a qualitative descriptive method, namely by describing
aspects and activities carried out by CSR parties that encourage the development of
MSMEs.
The results showed that the pattern of MSME development through APRIL
Group's corporate social responsibility (CSR) program in Pelalawan Regency is to
conduct mapping related to the needs of MSMEs, namely in the form of assistance needed
to improve business and provide training in accordance with the development of the
business being undertaken, thus accelerating the increase in business turnover. APRIL
Group's corporate social responsibility (CSR) has an effect on the socio-economic
conditions of the community in Pelalawan Regency. It can be seen from the condition
between business turnover and the number of respondents' workforce before becoming
APRIL's corporate social responsibility (CSR) program partner.
Key Words: UMKM Development, CSR, Economy

Ketersediaan
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Perpustakaan Universitas Riau 2010241785
2010241785
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2010241785
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Ekonomi.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2010241785
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
ILMU EKONOMI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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