CD Skripsi

Persepsi Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau Terhadap Etika Periklanan XL Bebas di Televisi

---

The research that was entitled the Perception of the The faculty of social
sciences and politics Student Riau University towards ethics XL of the advertising
free in TV. The research was carried out in Oktober 2008 in The faculty Of Social
Sciences And Politics 2 Binawidya km 12.5 Panam. As for that formed the
background of this research was to see and know advertising ethics that were carried
out by XL free. Matters that will be studied concerning ethics XL of the operator's
advertising free that is take the form of the statement the contents ordered that is the
tariff and the condition that were put into effect, the competition was unhealthy, the
dishonest advertisement/deceived the consumer and humiliated other sides. The
framework thought about in this research using the theory of S-O-R and the
construction model of the image/the image of the advertisement. Technically the
taking of the sample was used by the researcher that is by using the technique
proposional stratified sampling and purposive sampling.
The researcher used the quantitative method descriptive said and interpreted the
available data, for example concerning the situation, the situation, the activity, the
view of the attitude. To look for the number of samples in this research then was used
by the Taro Yamane formula with prethe session 10% and the level of reliability 90%
of these results then was obtained by the number of respondents in this research had
91 respondents. Technically the analysis of P = F/N × 100% and the grating
technique of the data by using the scale likert. In accordance with the scale likert then
the assessment towards the perception of the student Fisip Unri towards XL
advertising ethics free not better that is 60,17%. this because of ethics XL of the
advertising free not all that in accordance with the advertising code of ethics and not
all that applied etiquette and the advertising conduct that were made by The
Association of The Company of Indonesian Advertising.
Concluded that ethics XL of advertising of the advertisement free more
inappropriate between the tariff that was sent in the advertisement and the fact is, the
advertisement that deceived the consumer by saying the cheap tariff to all the
operators, from the competition directly like the competition was unhealthy (the
competition dropped each other with his competitor), lowered the position of
humankind by mocking humankind. In this case had also three factors that influenced
the perception of the student that is: the experience in the XL use free good the
personal experience or the other person, the frequency watched and knew the XL
advertisement free.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 06.109 (0082)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2009

Deskripsi Fisik

viii, 107 hlm.; ilus.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 06.109 (0082)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar