CD Skripsi

Analisis Tingkat Kepuasan Pengguna Jasa Service Center Sony Ericsson Cabang Pekanbaru

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This research was done in sony ericsson service center branch pekanbaru.to find out customer satisfaction level about service quality, writer hope that the result of this research can be an input for management of sony ericsson service center branch Pekanbaru, to find out the aspects that still in the level of low satisfaction. This research use primary and secondary data. Data collection was done be questioner and documentation population of this research is service center customer from 2007-2012. The number is 24.524, sample is 100 people. sampling was done by using slovin and accidental random sampling technique. Data analysis was done by descriptive using suitability level analysis and Importance Performance Analysis (IPA) matrik.
Based on the result, writer conclude that respondents are satisfy with service quality. Tangible dimension is the aspect that has highest level satisfaction, meanwhile, reliability in the dimension which is in the lowest level of satisfaction. writer recommends that management do same main fixation. They are accurate work, skilled technician, good service as promoted.



Keywords: Satisfaction and Quality of Service

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02.113 (0131)

Penerbit

Pekanbaru : Universitas Riau - FEKON - Manajemen., 2013

Deskripsi Fisik

viii, 84 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02.113 (0131)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

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