CD Skripsi

Analisis Pengaruh Experiential Marketing Terhardap Loyalitas Pelanggan Pada Waroeng Steak & Shake Cabang Tuanku Tambusai Pekanbaru

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This reseach briefly to experiential marketing influence which are variables sense, feel, think, act and relate to the customer loyalty of Waroeng Steak &Shake Tuanku Tambusai Pekanbaru branches. The population was people eating Waroeng Steak & Shake Tuanku Tambusai Pekanbaru branches more than 1 time a sampling technique using purposive sampling method with a total of 96 people. The method of data analysis used in this study is a quantitative method that the multiple regression analysis with SPSS.
Result showed experiential marketing dimension consisting of sense, feel, act, and relate and positive effect on customer loyalty. among the five variables experiential marketing, the feel is the most powerful variable in influencing customer loyalty, judging from the results of the t test of each variable that sense (2.652), feel (2,765), think (2,060), act (2,238), and relate (2,039).

Key words : experiential marketing, sense, feel, think, act, relate and customer loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02.113 (0232)

Penerbit

Pekanbaru : Universitas Riau - FEKON - Manajemen., 2013

Deskripsi Fisik

viii, 61 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02.113 (0232)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

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