CD Skripsi

Pengaruh E-Commerce Pada Usaha Mikro, Kecil Dan Menengah (Umkm) Di Pekanbaru

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The selection of the title of this study is based on the author's interest in the development of the world today. The Internet has become part of the activities of all walks of life, such as business, interaction, communication, science and others in accordance with the needs of users who are not know with time and place as well as can be done anytime and anywhere. In addition to which it was subject in this study is to find out how much of the effect of e-commerce to increase gross income respondents in using e-commerce services and how effective and efficient e-commerce used the owner or Manager of Micro, Small and Medium Enterprises in the city of Pekanbaru. Type of this research is a descriptive qualitative approach which systematically gives an overview about the State of the object of research being studied against the effects of e-commerce on micro, small and medium enterprises in the city of Pekanbaru. In addition the author use the likert scale in the analysis of data on some of the questions the authors provide, to know the responses of the respondents on the effects of the use of e-commerce on micro, small and medium enterprises, boutiques and clothing stores. This research was conducted in the city of Pekanbaru with 40 respondents. From the results of the descriptive analysis of the research object, the generated data with an average spending of internet pulse Rp. 100-200 thousand rupiah, spending on internet/modem costs Rp. 100-200 thousand rupiah, spending on service delivery Rp. 100-200 thousand rupiah monthly generating revenue an average Rp. 6-10 million rupiah every month. While the research to know the response of the respondent with respect to the use of e-commerce with likert scale, the resulting service model of e-commerce has the effect of reducing the production cost, effectiveness and efficiency of service with e-commerce as well as the effect of the increased gross income of the owner or provider of micro, small and medium enterprises in the city of Pekanbaru.
Keywords: Reduction of production costs, effectiveness and efficiency as well as an increase in gross income.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 115 (0032)

Penerbit

Pekanbaru : Universitas Riau - Fakultas Ekonomi - Ilmu Ekonomi., 2015

Deskripsi Fisik

x, 91 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 01. 115 (0032)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

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