CD Skripsi

Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil City Car Merek Honda Jazz Di Kota Pekanbaru

---

This study was conducted to analyze the effect of Brand and Product Quality Decision to Purchase Car City Car Brand Honda Jazz in Pekanbaru. There are three variables in this study are Brand (X1), Quality Products (X2), Purchase Decision (Y1). The population in this study were residents of Pekanbaru with 80 respondents selected samples using accidental sampling method and its criteria are users who purchase the Car City Car Brand Honda Jazz in Pekanbaru. Collecting data in this study that is by giving questionnaires to the respondents. The data analysis in this study perform the method of Multiple Linear Regression Analysis with SPSS version 21.
The results of this study indicate that the brand image and product quality simultaneously significantly influence the purchase decision, Brand significantly influence the purchase decision, and product quality significantly influence the purchase decision.
Keywords: Brand Image, Product Quality, Purchasing Decisions

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

02 02. 117 (0188)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Binis – Manajemen., 2017

Deskripsi Fisik

xi, 90 hlm.: ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

02 02. 117 (0188)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar