Pengaruh Citra Perusahaan, Kualitas Pelayanan Terhadap Keputusan Pembelian Da…

ABSTRACT This study aims to determine the effect of corporate image and service quality on purchasing decisions and customer satisfaction at PT. Prudential Life Assurance in Pekanbaru City. The research method used is quantitative with primary data types in the form of questionnaires and path diagram analysis techniques or path tests. The results of this study indicate that corporate image and…