This study dicusses the strategy JE-MM to attract voters in Jon Erizal’s region of origin, Bangkalis, on the election of Governor and Vice Governor Riau 2013 ago. The interesting phenomenom of Jon Erizal that he was the only candidate who lost in his own region. Jon Erizal’s vote still under Annas Maamun. While the other candidates in this Pilgubri, entirely won the vote in their own region…