Analisis Perilaku Konsumen Millennial Pada Coffeeshop Di Provinsi Riau

This research was conducted at a coffee shop in the Riau Province. It aimed to address limitations of previous studies while filling the research gap regarding millennial consumers' decision-making processes in purchasing. In this quantitative study, data was gathered through questionnaires distributed among millennial consumers making purchases at coffee shops in the Riau Province. Sample calc…