ABSCTRACT LIVING WORLD PEKANBARU MARKETING COMMUNICATION STRAT-EGY IN INCREASING VISIT TRAFFIC By: Ilham Ghazali Fahrizal Advisor: Dr. Ringgo Eldapi Yozani M. Ikom Malls can fulfill various consumer needs such as shopping activities, including Living World Pekanbaru which is classified as one of the new shopping centers in the city of Pekanbaru. Living World Pekanbaru has an unstable or flu…