Pengaruh Bauran Promosi Dan Citra Perusahaan Terhadap Minat Beli Kembali Prod…

ABSTRACT This research was conducted at Vizcake Pekanbaru store which located at Sudirman No. 418 street Pekanbaru. The problem in this research is not achieving the company's sales target in the last five years and the percentage of sales target achievement decreased in three consecutive years and the least increase of consumer number. This is allegedly influenced by repurchase intention.…