CD Skripsi

Analisis Strategi Pemasaran Pada Usaha Kerupuk Tempe Laris Snack Di Desa Tarai Bangun Kecamatan Tambang Kabupaten Kampar

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Tempe is one of the most widely recognized fermented foods in Indonesia. Tempe can be processed into various types of food, one of which is kerupuk tempe. This study aims to identify the marketing strategies applied by Laris Snack kerupuk tempe and compile and recommend alternative marketing strategies for Laris Snack kerupuk tempe that are appropriate for the development of Laris Snack's business in the future. The data is analyzed descriptively for a systematic, factual, accurate description of the facts, characteristics, and relationships regarding the phenomenon under study. Analysis and recommendations for marketing strategies are analyzed using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). The results showed that the marketing strategy of marketing strategy of the Laris Snack tempeh crackers business is to offer special prices such as discounts or packages. Use of customer reviews customer reviews to build consumer trust Cooperation with shrimp and soybean producers to get cheaper raw materials. and soybean producers to get cheaper raw materials. Choosing and creating attractive product design. Creating innovative tempeh crackers with several flavors, building and adding resellers, education-based marketing, and conducting continuous evaluation to consumers education, and conducting continuous evaluation to customers.

Keywords: Tempe, analysis, SWOT

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706122637

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Agribisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706122637

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zenny

Versi lain/terkait

Lampiran Berkas

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