CD Skripsi

Strategi Komunikasi Pemasaran Produk Kontra BANK Garansi Pada PT.Asuransi Kredit Indonesia (ASKRINDO) Cabang Pekanbaru

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The service given by PT. Askrindo Pekanbaru Branch is collateral
substitution. It is a warrant institution that connecting the gaps between UMKM
(Small and Medium Scale Enterprise) that have insufficient warrant to get credit from
financial institutions, either Bank or non-bank institutions (feasible but nonbankable).
The product of Kontra Bank Garansi are fluctuating . This research is
aimed at knowing the marketing strategy of PT.Askrindo Pekanbaru Branch in
marketing that product.
The research uses descriptive qualitative methods in which written or oral data
from the people and analysis of their behavior. The number of sample in this research
is ten people. Data are collected using participant observation methods, in which the
author Data are collected using participant observation method, interview and
documentation study.
The result of this research shows that the marketing communication strategy
for kontra bank garansi product of PT. Askrindo branch Pekanbaru using marketing
mix strategy is not effective. It still needs other effective marketing strategy. The
unmet marketing target product kontra bank garansi is also the effect of internal
obstacles such as limited number agents, potential agents, and facilities/infrastructure.
The external factors that hinder the target is the demand factor of the product, and
also competition from the newcomer providing the same product in the insurance
industry.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.108 (0015)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2008

Deskripsi Fisik

viii, 74 hlm.:ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.108 (0015)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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