CD Skripsi
Efektivitas Komunikasi Akun Twitter @infoPKU Sebagai Media Informasi Online Di Pekanbaru
Twitter is a social media that is not only effective for communicating, but also to provide many informations online. An example of a twitter account that is used as an online information media is @infoPKU. This account provides many informations concerning Pekanbaru. The theories used in this research are communication effectiveness as the main theory and new media as the supporting theory. The purpose of this research is to investigate how effective this account is as an online information media in Pekanbaru.
This research uses a quantitative method which gathered datas using questionnaires by google doc that were distributed to hundreds followers of @infoPKU. The datas were also collected using simple random sampling technique. The data here analyzed use the statistic descriptive technic.
This research shows that the effectiveness of @infoPKU as an information provider media in Pekanbaru are considered effective. This has been proven by the result of collected datas that have been measured by six indicator, which are Receiver with 3,80 as the medium scale, 4,00 as the scale for Content, 3,91 as the scale for Media, 3,86’s scale for Format, 3,99 as the scale for Source, and Timing which reached 3,85 as the medium scale. The result was on a scale of 3,90 effective which means that @infoPKU is effective media as an online information media in Pekanbaru.
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