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Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pada Pt Hoho Marpoyan

Price is the amount of money being exchanged for a product or service.
promotion of an activity to increase consumer demand for products offered by
producers or sellers. A purchase decision is an action taken by an individual or a
group to select any of the goods / services desired. This study aims to determine the
effect of price and promotion on purchase decisions. The population in this study are
the buyers of Honda motorcycles in PT Hoho and respondents drawn are buyers for
teens and adults who have a family, and the respondents are consumers directly and no
middleman others, using sampling techniques through simple random sampling
method. Data were collected using questionnaires and documentation. Data were
analyzed using multiple linear regression analysis, t test and F test with significance
level of 0.05%. Based on the research showed that prices and promotions
simultaneously positive and significant influence on purchasing decisions. It is based
on the analysis results, which show the calculation results F count> F table (100.328>
3.159). Furthermore, by t test to determine whether each of the independent variables
affect the dependent variable. The results partially show a significant effect on the
price of the purchase decision. This is evidenced in which the t (4.394)> t table (2.002).
Furthermore, for the promotion variables showed that significantly influence the
decision pebelian. This is evidenced in which the t (7.868)> t table (2.002). The
predictive ability of these two variables on purchase decisions in the study of 77.9% (R
Square .779) while the remaining 22.1% is influenced by other factors which are not
included in this study.
Key Words: price, promotion, and buying decision

Ketersediaan
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Perpustakaan Universitas Riau 05 01. 117 (0063)
05 01. 117 (0063)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
05 01. 117 (0063)
Penerbit
Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi.,
Deskripsi Fisik
ix. 49 hlm.: ill: 29 cm
Bahasa
ISBN/ISSN
-
Klasifikasi
05 01. 117 (0063)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PENDIDIKAN EKONOMI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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