Pengaruh Online Customer Review Dan Media Sosial Terhadap Keputusan Pembelian…

This research aims to analyse the influence of online customer reviews (X1), social media (X2), on online purchase decisions (Y) on Shopee application among students at Riau University. The research method used in this research is a quantitative method by distributing questionnaires to Shopee consumers at Riau University. The research sample consisted of 100 respondents from Shopee consumers at…