Pengaruh Viral Marketing, Lifestyle Dan Kepercayaan Konsumen Terhadap Keputus…

The study was conducted on the city community Pekanbaru, which is represented by people who have been shopping online in Pekanbaru city. The purpose of this study was knowing the influence of viral marketing, lifestyle and consumer confidence against the purchase decision through social media. This study is aims to examine various factors related to viral marketing through online purchases. Thi…