Pengaruh Kualitas Produk, Harga, Brand Image, Dan Promosi Terhadap Keputusan …

Competition in the Smartphone industry is currently very rapid, this is marked by the number of manufacturers offering a variety of products to consumers so that companies must have various strategies to be able to survive in the competition. To deal with this competition, the company must be able to understand the factors that influence purchasing decisions and consumer satisfaction. The purp…