Pengaruh Kualitas Produk, Harga, Dan Lifestyle Terhadap Keputusan Pembelian D…

THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND LIFESTYLE ON PURCHASE DECISION WITH BRAND IMAGE AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES IN PEKANBARU CITY (Case Study on Students of Riau University) Muhammad Amin Hidayatullah Abstract The purpose of this study is to analyze the significance of the influence of product quality, price, and lifestyle on purchase decisions with brand im…